Google Ads Wasted Spend Estimator
Answer 5 quick questions to see roughly how much of your monthly Google Ads budget is likely being wasted, as an honest low to high range. No login, no email required.
Your account
- Mixed match types, some broad drift likely (4 to 8%)
- Negatives added occasionally, ongoing leaks between reviews (3 to 6%)
No card, no obligation. We look at your account and send you a written breakdown.
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Common questions
How much of a Google Ads budget is typically wasted?
It varies a lot by account, but in our experience most accounts leak somewhere between 10% and 30% of spend to broad match drift, missing negative keywords, blind bidding without conversion tracking, and opaque Performance Max placements. This tool gives a directional range based on your answers, not a guaranteed figure.
Is this estimate accurate?
It is a directional estimate, not an audit. The ranges come from common patterns we see across paid search accounts. Only a real audit of your account, looking at the search terms report, conversion setup, and campaign structure, can tell you the exact amount.
Do I need to sign up or share my email?
No. The estimator is fully open. You only share details if you want us to run a real free audit of your account.