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Markup vs Margin Calculator

Enter your cost and one of markup, margin or selling price. See the other two, plus profit, without guesswork.

Inputs

Your numbers

Cost

I know

Markup (%)

Result

Sell at £75.00 for a 33.3% margin.

Cost£50.00

Selling price£75.00

Profit£25.00

Markup50.0%

Margin33.3%

Markup uses cost as the base. Margin uses selling price as the base. They are not the same number.

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FAQ

Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. A 50 percent markup is only a 33.3 percent margin.

Margin = markup / (1 + markup). For a 50 percent markup, margin = 0.5 / 1.5 = 33.3 percent.

Markup = margin / (1 - margin). For a 40 percent margin, markup = 0.4 / 0.6 = 66.7 percent.